In May 2023, Prince Harry's sustainable tourism project Travalyst entered a new phase with the announcement of a new board of directors, but there was no mention of Prince Harry himself in the official press release. Travalyst is an independent non-profit organization based in London that was launched by Prince Harry in 2019, along with his wife Meghan Markle when they were still working royals.
 |
| September 2019 - Prince Harry launches his Travalyst initiative at A'dam Tower in Amsterdam |
 |
| September 2019 - Harry addresses an audience as he launches Travalyst in Amsterdam |
 |
| September 2019 - The announcement of Travalyst on the 'Sussex Royal' Instagram account |
The new board consists of five individuals with world-class expertise in impact, systems change, not-for-profit governance, advocacy, and campaigning for a just and sustainable world. The board members are India Gary-Martin, founder and chief executive of Leadership for Execs; Clea Kaske-Kuck, director for policy, advocacy, and member mobilization at the World Business Council for Sustainable Development; Dr. Sally Uren, chief executive of Forum for the Future; James Whiting, chief executive of Doughty Street Chambers; and Henrietta Worthington, a lawyer with Vedder Price.
 |
| May 26, 2023 - Travalyst chair India Gary-Martin mentions Harry in her Instagram statement |
 |
| Today - Prince Harry is still listed on the Travalyst website as its 'founder and patron' |
Despite not being prominently mentioned in the press release or used as a promotional tool for the revamp, Prince Harry remains committed to Travalyst and is in regular contact with the chief executive and board behind the scenes. He is still listed on the Travalyst website as its 'founder and patron.'
 |
| May 2022 - Harry plays a role in a sketch for a new initiative in New Zealand for Travalyst |
The decision to lower Prince Harry's prominence in Travalyst's public representation could be a strategic move in response to the negative publicity he has faced in the media. PR experts speculate that this change could give the organization more breathing room and help it avoid being entangled in any controversies associated with Prince Harry.
 |
| July 25 - The most recent press release for Travalyst mentions Prince Harry towards the bottom |
 |
| June 8 - The second most recent press release also has Harry mentioned near the bottom |
 |
| May 24, 2023 - Travalyst's statement about its 'next phase of growth', with no mention of Harry |
 |
| December 7, 2022 - Harry is mentioned at the top of a Travalyst press release issued last year |
 |
| October 25, 2022 - In another Travalyst press release last year, Harry is mentioned at the top |
Travalyst's goal is to encourage the tourism industry to become more sustainable, and Prince Harry had been the public face of the initiative for three years. However, due to various reasons, including controversies over his use of private jets, there appears to have been a shift in how he is presented in the organization's communication.
 |
| February 2020 - Harry at a Travalyst summit at the Edinburgh International Conference Centre |
 |
| July 2020 - Harry gives a speech at a virtual global summit for Travalyst during the pandemic |
The company registration documents at Companies House in April 2020 showed Prince Harry listed as an 'individual person with significant control,' holding 75 percent or more of the shares and voting rights of Travalyst. Two company directors were listed at that time: James Holt, one of Prince Harry's senior aides, and Heather Wong, who worked as his assistant private secretary at Kensington Palace before he left the Royal Family. Sally Davey, the current chief executive of Travalyst, was appointed as a director one day later on Companies House.
Comments
Post a Comment